People are up to 4× more likely to return to content that feels opinionated or human.
3-5X
2-3X
4X
You sound professional. Polished. Agreeable. And completely interchangeable.
Being ‘on brand’ isn’t enough if your brand sounds like a hotel lobby fern. 🌿 🙃 When your voice doesn’t carry—doesn't persuade and delight and shove your reader's head right into your big, bright, fascinating world—everything else has to work harder: your marketing, your sales offers, your prices, your sales calls, your follow-ups, your confidence, your energy. (Welcome to the Olympic sport of Trying Really Hard.)
When your voice doesn’t do the heavy lifting,
your business compensates by overworking you.
Being Boring is Costing You Millions.
70%
Distinctive writing can outperform “best practices” copy by 3–5× in engagement.
Content that sounds human gets shared 2-3X more than sterile, "up-your-butt" writing
70% of buying decisions start with familiarity, not persuasion. (Voice builds familiarity.)
AND THAT COSTS REAL MONEY.
You don't have a marketing problem.
➡️ You have a leaky bucket problem.
personality is not a cute decoration. it's a multiplier. and it can either be your BIGGEST weapon? or your biggest handicap.
Feels So Much
your writing is bleeding 🩸 attention. that's why growth
Damn Harder Than It Should.
For Every Person Who Buys your stuff? SUBSCRIBES TO YOUR NEWSLETTER? JOINS YOUR PROGRAM? EATS NACHO CHEESE FRIES WHILE STARING LOVINGLY AT YOUR FACE ON THE SCREEN?
Not because they hate you.
Not because they don't need what you have.
Not because they compared you to a competitor and chose violence.
And certainly not because they think you're a two-bit Tina who can't do anything right. (Including her hair.)
They leave because: they *don't think anything about you at all.*
And, here is the math that every founder, creator, marketer, and writer needs to know. Are you ready for this equation of the gods???
Zero feelings = zero dollars = zero Airbnbs in Spain. (Obviously our benchmark.)
Your biggest opportunity isn’t squeezing the last 1% harder; it’s activating the 99 people who already showed up—but left.
Don't waste years stressing over the wrong problem (and giving yourself grey eyebrows). Make your work ✨irresistible✨ with this fantastical, stupendous, wonderous tool you already have (your voice!), that's totally FREE to use, that you can instantly "turn on" right now, and start making more wealth, more sales, more success, and definitely more cacio e pepe —without doing anything else differently, except for HAVE MORE FUN.
You don’t need to hustle more.
You need your existing attention to finally pull its weight. 🥊
NINETY NINE PEOPLE DON'T. (MONSTERS.)
which one are you?
Whether You're a Founder, a Creator, a Marketer, or a Professional Who Wants to Stop Sounding Like a Generic Pack of Tube Socks, Your Wealth is In Your Weird.
Using your voice with courage and sharing bold, brave (beautifully weird!) ideas written in such a way that the world can't help but be totally in awe of you, your brand, and your products?
Is a skill you can learn in record time: and a skill you can use it to compound your wealth in record time, too.
We don't have control over soooooooooooooooooooo* much in this world right now, but the one thing we do have control over?
What we build. What we make. What we create. And how bright and brilliantly we show up.
We have control over our voice. We have control over what we choose to do with that voice. And how we choose to present that voice.
And the more serious you are about your mission?
The less optional your voice becomes.
As AI takes over the world, this—paradoxically—is the biggest opportunity you have to stand out and create a big, jumbo margarita-sized buzz. Your weird is your only differentiator, anymore. Your weird is the only reason people WILL pick you, anymore. Your weird is the only thing AI can't replicate.
Your wealth is in your weird. (And yes, I am totally trademarking that.)
*please add approximately 40,000 extra "o"s and say it with a gutteral scream
BEING BORING IS COSTING YOU MILLIONS· BEING BORING IS COSTING YOU MILLIONS.
if your writing doesn't move people, you'll spend your whole life nudging them to death.
You know how awful and sad and mortifying and demoralizing it is when:
- Nobody cares about the newsletter you spent 7 hours on (that nobody read)
- Nobody cares about the book you just spent 2 years writing (that nobody bought)
- Nobody cares about the fabulous hand-dyed lampshades you painstakingly crafted to sell in your Shopify store
- Nobody cares about your posts on LinkedIn, or Substack, or Threads
- Nobody cares about your business, or your "mission statement," or your goal to do something worthwhile in this world
- Nobody cares about your product launch
- Nobody cares about your initiative
- Nobody cares about your website
- And worse? Nobody cares about your opinions, or your take, or your position, or your ideas (which are good)
Good people and great ideas go unnoticed every day, not because they aren't GOOD.
It's because they don't take a knife and slice open any veins. 🔪
Which absolutely autocorrected to "nuding them." Shall we all send nudes instead of "circling back?"
*Now introducing the serial killer portion of the program
Might be more effective. 🤣
proudly introducing
DEAD VOICE CLUB
for wrecking balls
An unconventional online writing school that shows you how to write fresh, human copy for anything you need to write for your company—and gives you one hell of a wrecking ball of a voice.
for wrecking balls
DEAD VOICE CLUB
Dead Voice Club is a new school for writing fresh, fantastic, human copy for your company.
this is the place for you if:
you have a brand that's flatlined
Your marketing feels stale, generic, and (ugh!) cliché, and you—or your marketing people—need to take a giant syringe of personality and inject it straight into the tuchus
you write + sell online
Andddddddddd, you know you could take revenue to the next level if you could get more people to give an instant "YES" instead of wandering around Target for hours looking at candles
your voice is being held hostage by the same creep who kidnapped elizabeth smart.
Let us pray.
Start writing with fresh, lively personality that makes people love you, follow you, and buy from you. (Story-based emails increase response by as much as 50%!)
Finally find the confidence to JUST BE YOURSELF ON THE PAGE 📃 (we like you, we do, come hang.)
Stop overthinking every sentence you write and torturing yourself frozen. 🥶
Get your writing muscles back! 💪 Even if you haven't written in twenty years and feel like a total noob boob
Commit to making this year THE YEAR that you break out of the industry, out of the shell, out of the funk, out of the clink? Oh god.
Get something vivacious to wake you out of your sleepy, overworked burnout brain (and remember how much fun writing can be).
Own your dream of creating work—books, brands, stories, products—that feels unmistakably yours—and impossible to ignore.
Thrill yourself by having an opinion, and a message, and something that YOU ARE BUILDING BY HAND TO CREATE YOUR NEXT ERA
Build real wealth with your writing and learn how to write sales pages, newsletters, and productize your IP.
Nix the need to be overly formal, overly polished, overly professional, overly stiff, overly *not you*—whether you've been in corporate too long, worked in academia, or English isn't your first language.
Or just get rich selling, I dunno, aprons. CREATIVE WRITING HEROES CAN DO THAT, TOO. 🦸🏻
ONE PART WRITING
Mastermind
Come to live weekly sessions with Ash, ask her your Q's directly, and attend weekly silent co-writing sessions to keep yourself accountable and SHIP. It'll feel like being in a mastermind with Ash.
03
ONE PART WRITING
MENTORSHIP
Post your copy. Ask for feedback. Get other eyeballs on your brand. Give it killer instincts.
02
"So excited to drop the fear of JUST BEING ME."
ONE PART WRITING
SCHOOL + HOW-TO LIBRARY
Whatever you need to write—newsletters, bios, website copy, sales emails— Ash is covering it this year!
01
dead voice club is:
WHAT KINDS OF WRITING CLASSES ARE INSIDE OF DEAD VOICE CLUB?
We're building Dead Voice Club together, live, every single week. New classes are available to stream on Wednesdays at 11AM ET all throughout the year! Here's the current line-up (may evolve):
START HERE
Write Spunky, Gutsy Personal Essays, Substacks & Newsletters Online (Crowbar Writing Course) 🐦⬛
START
HERE
Product Descriptions That Make 'Em Buy
Write Branded Company Newsletters That'll Sell Your Stuff (Like Whoa) 💰
Email Automations That Sell While You’re Showering / Sleeping / Eating Pasta 🍝
Write Newsletter Headlines That Do 80% of the Heavy Lifting (The Finer Details, Ahem) ✍️
Upsells & Downsells That Casually Increase Your Revenue 📈
Write Smokin' Hot Website Copy That Converts Nuns, Neutrals & Non-believers 🙏
Waitlists That Make People Pace Outside Their Inbox 💌
Product Descriptions That Make People Whisper “Oh Hell Yes” to Their Screens 👏
Advanced Sales Pages Writing (For the Mildly Unhinged and Highly Ambitious) 🥤
Write a 🔥🔥🔥 Sales Page Without Selling Your Soul
Compelling-as-Hell Email Opt-Ins & Lead Magnets 🧲
Get Featured in Actual Media (Without Knowing Anyone at Vogue) 💅🏻
Sell Like a Human With Webinars (Without Becoming a Slick Internet Goblin) 👹
DEAD VOICE
REHAB
Write Professional Bios That Give You Confidence in Your Fantastic Self 🫡
A 5-part system to help you find your voice, boost your confidence, and learn how to write with personality. Then, take any of the classes below to apply it in a real-world context!
Self-Publish Your Book & Finally Stop “Meaning To” 📖
Add Personality, Creativity, Style, Wit & Levity to Your Writing (Meat & Hair) 💀
Email Marketing for Beginners (And Other Adorable Creatures) 🦊
Launch Your Big Thing Without Melting Into a Spreadsheet 🫠
And more . . .
How Does This Sound?
here's what happens next!
Join Dead Voice Club now to begin—you'll get instant access!
Upon purchase, you'll be taken straight into Dead Voice Club to set up your account. 🎉
Jump in, say hi, and start streaming any one of our writing classes right away.
Every Wednesday this year, a new writing class becomes available to stream at 3PM ET; Thursdays, Ash goes live at 11AM ET (recorded) and then if you want to write together, we have a silent co-writing session from 11:30AM - 12:30PM! All sessions are optional.
Leave the Q&A and feedback board open and ask anything you want: writing feedback, business ideas, marketing help, and more. This is both a mastermind and a school, and we're here to GET YOUR VOICE BACK THIS YEAR.
Make a Damn Good Living by Writing Damn Good Words
ONE ANNUAL PAYMENT
INSTANT ACCESS TO DEAD VOICE SCHOOL + CLUB
ACCESS TO all 22+ WRITING & MARKETING classes THIS YEAR
ask ash questions every week, live on video
Attend WEEKLY silent co-writing sessions
1 payment of $1997 $998.50
Buy
Now
30-Day Money-Back Guarantee
GET THE ACCOUNTABILITY YOU NEED TO SHIP BIG THINGS THIS YEAR
HERE'S SOME MATH
YOU'LL ACTUALLY LIKE.
If you took these classes with me one-on-one, they’d be priced between $299 - $699 each.
That’s a minimum of $6,578 worth of expert guidance . . . not just for 6 weeks . . . but for a whole year . . . with live access to Ash . . . and plenty of accountability . . .
. . . for $1997 $998.50 💪
There are 22 of them coming this year inside of Dead Voice Club.
WHO'S TEACHING?
I'm Ash, and I'm an American writer, creative copywriter, blogger, author, and big ol' marketing nerd. I've been recognized as one of the internet's most irreverent voices by marketers like Seth Godin; I've built a multi-million-dollar writing company with nothing more than my voice, a newsletter, and zero ad spend; I've spent two decades living around the world as a digital nomad; I've published a fun memoir with Penguin Random House called THE MIDDLE FINGER PROJECT; and I've taught thousands of people around the world how to write like a human (with way more personality). Now, I'm founding Dead Voice Club to do so in an even bigger way.
MEET THE
TEACH
gets irrationally
excited about
wallpaper
ash ambirge
founder of
dead voice club
Frequently Asked Questions
Is Dead Voice Club a subscription?
Nope. Dead Voice Club is a one-year enrollment, which you may choose to renew at the end of the one-year enrollment. 💪
How many classes are included?
There are 22 core classes you'll have access to this year, plus live sessions and ongoing community support throughout the year. For context: I typically teach these sessions at $299 - $699 each when offered individually. Inside Dead Voice Club, they’re all included. 🎉
Is this beginner-friendly?
- Stop sounding polished, professional, and forgettable
- Write with clarity, punch, and a voice people actually remember
- Build a body of work that sounds like them, not LinkedIn sludge
You don’t need prior training. But you do need to be excited about using your voice this year!
How much time does this take?
You can move at your own pace. Most members can figure on spending:
30 minutes per week engaging with lessons, and an extra 30-60 minutes if you want to join live, talk shop, ask Q's, and write together.
Do I need to come to the live events?
Absolutely not. We love lurkers, too! If you just want to take the classes and have the benefit of the knowledge, you're more than welcome. If, however, you'd also like some extra accountability, I'm going live every Thursday at 11AM EASTERN, and we've got a silent co-writing session every Thursday from 11:30AM - 12:30PM EASTERN, hooray!!! 🎉 All are optional and you may tailor this experience to your needs.
What is the refund policy?
Enrollment includes a 30-day refund window.
Is this for me? THE BIG QUESTION.
- You write (or want to) and are tired of sounding polite, careful, or interchangeable
- You have a business, body of work, or point of view that deserves more than corporate oatmeal language
- You’re more interested in clarity, craft, and traction than manifesting your way through a Google Doc
- You’re building something for grown-ups and want writing that can carry real weight
If what you want is:
- sharper thinking
- braver writing
- clearer ideas
- and a voice you can actually use
You’ll feel right at home. Dead Voice Club is a serious, creative room for people who want to write better on purpose.
What happens when I sign up?
Upon purchase, you will receive instant access to Dead Voice Club and The Dead Voice Club Community—and a receipt straight to your email! You can log in whenever you'd like, begin filling out your profile, and start Dead Voice Rehab!
What days / times are the live portion of Dead Voice Club?
We meet live on Thursdays for optional, extra support!
11AM EASTERN: Go live with Ash, ask your Q's, and have fun talking shop.
11:30AM - 12:30AM EASTERN: Extend your stay and come silent co-write with us! It's an hour-long session designed to help you ship your work for the week, and stay accountable. Cameras off, mics off—chat on. 😉
What is Dead Voice Club hosted on?
We're on Kajabi! 🎉 Your dashboard of classes looks like Netflix. :) And, they're all on-demand. You can take whichever courses you need, whenever you'd like—and then join us live for bonus accountability and community!
IN THEIR WORDS
"I want to reunite with my voice, actually getting down to writing, and find the courage to show the world."
"I want to lasso my IP and give it wings, red lipstick, and a voice like PINK!....or maybe like Nina Simone, super sultry and dripping with a texture people want to rub their credit cards in."
"So excited to drop the fear of JUST BEING ME."
🧡
WHY ARE PEOPLE JOINING DEAD VOICE CLUB?
"I always overthink what I'm doing so I want to use this as a way to just find my voice again and get confident in just being ME."
"I was finally able to get my whole business back on track after this. Great material!!" - Royce
"I need something vivacious to wake me out of my sleepy, perimenopausal, mother of two burnout brain, and help me remember how much fun writing can be."