Because nobody Googles anymore unless they are looking for the nearest wine and spirits shop and are desperate.
Keep reading →Do Extraordinary Work. From Anywhere.
I run business experiments in remote work, internet publishing, newsletter growth, and using AI to make your projects pay so well your Stripe notifications start sounding like a slot machine at a Reno bowling alley. This is not a newsletter about fish.
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From the Penguin Random House author seen in The New York Times, The New Yorker, The Guardian and The BBC
The short answer: Are AI headshots worth it? For a LinkedIn photo, bio, or About page, yes, with a catch. I tested Aragon AI with zero edits: the results looked polished but obviously AI, and not quite like me. To
Keep reading →It's SO embarrassing when someone stops by and you've got 4 different paint colors slobbered all over the wall, a stack of boxes piling up in the corner, dishes in the sink, and a half-eaten
Keep reading →The short answer: What's the fastest way to answer a long, thoughtful email? Dictate it. I reply with Wispr Flow, a voice-to-text app that works anywhere you have a cursor (email, Slack, Google Docs, Claude). The
Keep reading →The short answer: Which AI is best for turning a real photo into a mockup? In my test, ChatGPT's image model, by a landslide. I gave ChatGPT and Google Gemini (Nano Banana) the same hallway photo, paint colors,
Keep reading →The short answer: How do you save for taxes when you're self-employed? I use two systems. First, Relay bank's split-deposit feature automatically sends a set percentage of every incoming payment into a separate tax
Keep reading →"My website has been a mess..." "I couldn't get the gumption to fix it..." "I haven't sent anyone there in years..." "[It] was holding my entire business back."
Keep reading →The short answer: How do you find a business idea in the age of AI? Start with whatever annoys you. My problem: buying designer wallpaper, changing my mind, and eating $350-a-roll mistakes. The business: a marketplace for people&
Keep reading →The short answer: How do you get more newsletter subscribers fast? Here's what lifted my new subscribers 45% in one week: a fast Ghost site, 17 years of essays rebuilt with Claude Code so new readers see a
Keep reading →The short answer: What can Claude do for a small business? Build or redesign your website (WordPress, Ghost, Squarespace, Wix), restyle Kajabi, Shopify, or Teachable to match, make branded images, email templates, and opt-in pages wired to your email
Keep reading →What Do You Want to Read Today?
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Claude for Business Owners
Get fluent in the AI everyone's talking about—specifically for running your business on it.
By October 23rd, this is your business: email answered before breakfast, books done, website updated, launches planned—by an assistant that costs less than your coffee budget. I teach you the entire system in fourteen modules, streaming daily October 5–23. $695 now; $895 once it's complete—the price only goes up. Enroll by September 15 and your business could be the one I build live, on camera, inside the class.
Classes
Class is in sessionNo design skills. No tech skills. No templates. Just a sales page so legit, people will ask who the hell you hired.
Write with fresh, spunky, "HELL YES" personality and be the most memorable person in their inbox. Ever.
Build a $250K “anywhere” income stream while working 50% less and traveling 500% more.
Sell your creative writing to clients & companies for top dollar—even without a portfolio the size of Chicago.