5 Marketing Ideas You Should Steal
What’s that sound? 📣 OH IT’S THE SOUND OF GOOD.
Hi, it’s Ash—and welcome to Ashtronomical! Every week, I’m sending you 5 original marketing ideas your competitors will wish they'd thought of first. 💀 Maybe there’ll be one in here for you???
Steal these brand ideas
The teenage nostalgia edition ✨
DON’T FORGET TO WRITE
TELL YOUR FRIENDS I SAID HI
I SAVED YOU A SEAT
YOU WERE LATE AND I LOVED THAT
WE GREW UP ON THIS STREET
I’LL WALK YOU HOME
THIRD HOUSE ON THE LEFT
I THOUGHT YOU MIGHT CALL
MEET ME WHERE THE WIFIs BAD
TAKE THE LONG WAY BACK
DON’T WORRY, I REMEMBER
The concept: brand names that sell emotions. They feel like someone’s scribbled memory in a yearbook mixed with a Polaroid caption that got turned into a brand.
Could be used for any business, really: clothing, home goods, stationery, a bookshop, a candle line, a nostalgia-fueled concept store, or a whole vibe-y content brand.
But also, service-based businesses! How fresh would THIRD HOUSE ON THE LEFT be for a realtor’s newsletter? In an industry full of same, same cheese (“Your Key to Real Estate” snore), you go HARD on the fresh. The name can do the heavy lifting of helping you stand out without you even having to try. ✨
Other ideas: DON’T FORGET TO WRITE as a travel brand. I THOUGHT YOU MIGHT CALL as a business strategist brand. MEET ME WHERE THE WIFIs BAD as a tech consultant brand. I SAVED YOU A SEAT as the world’s cutest (!!!) company that scans & digitizes old photos. 💕
You don’t need to do the same old to fit in. The goal is to stand out.
P.S. These are totally for you to steal. But, they’re also purely creative suggestions—they haven't been vetted for trademarks, intellectual property conflicts, or legal availability. 🤓
Steal this sales idea.
I haven’t seen this anywhere before. Felt like a fun idea, particularly if what you sell is high value.
You know would make it even stronger? 💪
Knowing what you’re giving away each month, and changing the copy to read accordingly.
Remember we talked about the value of keeping your copy current? That example from last week with the hotel pop-up that said, “This is the last weekend we have free in Room 3 until THE MIDDLE OF BLINKING AUGUST!”
Same concept. If she tweaked this to say, “Paid subscribers are automatically entered to win a monthly giveaway—and this month’s giveaway is a brand-new living room makeover by me, worth ten freakin’ thousand dollars” it would be even more compelling.
What’s that sound? OH IT’S THE SOUND OF GOOD.
Steal this marketing idea.
This is one of the strongest lead magnets I’ve seen since, like, 2011. (Real talk, I am way internet old.)
What makes this something you ACTUALLY want to download?
Three (3) things your lead magnet needs to pull in subscribers like a mother:
Clear promise 💥 (“How to Build a $1M Service Business”)
Quick results 🫰🏻 (“Take five minutes to see the anatomy…”)
Made easy for me ✅ (“We break down exactly what to spend in every category to earn $200K in profit.)
Follow these three pieces of advice for any lead magnet you’re writing, and crickets shall be no more! 🦗 ←Ew, there’s actually a cricket emoji?
Steal this copy idea.
Okay, so while I have been saying for two damn decades that “nobody wants your free goodies” (so don’t advertise that), this opt-in DID do something excellent in the second line:
Get discounts, gardening tips, six-pack abs, and more!
Six pack abs! 🧽 BAAAHAHAHA!!!!! As *soon* as I read that, I did a double take and started laughing. Clearly a garden center has nothing to do with six-pack abs—and clearly they have hired a clever copywriter to bring some personality into the mix. 🦄
End result?
ABSOLUTELY picked them over the competitors to place my order.
That’s because micro doses of humor sells. Why? Because it brings your guard down & makes you feel like they’re friendly and welcoming. And, we trust people who we like.
Steal this business idea.
MAGIC WORDS. 🪄
“Purchase additional revision.”
By putting it riiiiiiight there, in big, fat letters in the client portal, it immediately sets expectations and keeps clear boundaries.
✅ Clients will understand that additional revisions aren’t included (and therefore will not expect them to be)
✅ Clients will be more respectful of your time and try real hard to clarify & consolidate their ideas, knowing they don’t have endless rounds of emails to “hash it out”
✅ Plus! It will also increase your ACV (average customer value) without even trying. 💪
Because, you know, they might still want additional rounds of feedback but don’t want to bug you (shout outs to my sensitive thoughtful souls!)—but now they can feel comfortably simply paying for them when required. Let’s face it, not all clients want to be PITAs: and sometimes introducing these kinds of boundaries can be a huge relief for everybody.)