BEING BORING

IS COSTING YOU MILLIONS

Dead Voice Club x Ash Ambirge is all about
helping you build wealth by using the one tool
we all have: 

Your Voice

No. 01

CONFORMITY DOESN'T FEEL EXPENSIVE, BUT IT IS.

Every time you make the safe choice, you become less wealthy. Every time you follow the crowd, you become less wealthy.  Every time you shrink yourself, you become less wealthy. Every time you ignore your biggest, brightest vision for yourself, you become less wealthy.

And, it's a choice.



No. 02

PERSONALITY IS A KILLER COMMERCIAL ADVANTAGE.

Most businesses think boring is the safe option. Polite language. Expected positioning. Approved messaging. It feels responsible. It feels professional. It feels like risk management. It isn’t. In markets flooded with competent products and polished messaging, the greatest risk is invisibility—not offense. When your message sounds like everyone else’s, you don’t protect revenue. You quietly bleed it.

No. 03

Every Day You Stay Boring, You’re Paying for It.

While you wait around politely, someone less qualified becomes more valuable simply because they’re easier to remember.  Being boring doesn’t feel expensive because there’s no immediate invoice—but the cost appears later in stalled growth, discounting, and buyers who “liked you” but chose someone clearer.

Being boring is costing you millions. The only question is how long you plan to keep paying.

DEAD VOICE CLUB

FOUNDER,
ASH AMBIRGE

There's a lot I don't know (like why Nutella is so popular?!?!). But one thing I am sure of? Being boring is costing you millions. And I'm here to change that.

I have no business being rich. I grew up curling my bangs in a trailer park, using food stamps to buy popsicles, dating boys who milked cows, bringing boom boxes to stone quarries, and thinking tinted car windows were the ultimate sign of prestige.

My biggest hypothesis about life at that time?

If I was perfect, maybe people would overlook our poverty.

I became a straight A student, captain of my volleyball team, secretary of the class, and prom princess, all while working nights at the ice cream stand in town. When you are on a mission to be perfect, you utilize every spare hour you have.

Eventually, I competed for and won a fully-paid college scholarship to a private university that cost $40,000 a year to attend, thanks to the chairman of Monster.com, who had himself grown up in rural Pennsylvania. He picked the poorest school district he could find. And then, searched for the student with "entrepreneurial spirit," as he called it. I remember having to look up the word.

I got the call the morning I was starting my senior internship at the local TV station. "Your mother's unresponsive," said the voice on the other end of the phone. "Get here quick." When I pulled into the driveway, I was greeted by an eerie silence. There were no ambulances, no medics, no one anywhere to be found. As I cautiously moved up the sidewalk, I spotted the Post-It note on the door. 

"Call me," it read.

It was signed by the county coroner. 

Lots of people become orphaned at a young age—this is not unique to me. But what was unique was the ambition it produced. You ever get so angry you become lethal? I was twenty-one years old, and I was determined to keep my "perfect" streak going...even if the world around me was falling apart. 

So, I did what straight A student Ash would do: 

I went to Philadelphia. And I got my first job in marketing. And I got a car I couldn't afford. And I became determined to work my way up the corporate ladder.

I would be the perfect employee. And I would be exceptional at it, just like everything else. My reasoning was simple: if I didn't do anything wrong, nothing bad would happen to me. 

It didn't take long for the disillusion to set in. I had worked my whole life to get to this point, only to discover it was full of balding, middle-aged managers who got drunk at an Applebee's and cheated on their wives. I had always held adults in such esteem, and assumed that adults KNEW THINGS. Turns out?



 


Authority only works as long as you believe the people who have it are smarter than you. 

💰 📝 💪 Built multi-million dollar, ahead-of-its-time newsletter (this one!) at age 25 while living abroad in Santiago, Chile 🇨🇱

🙋‍♀️ 📈 ✅ Grew company as a one-woman startup with no paid advertising, exclusively using my voice & my newsletter

✍️ 💌 🎉 Built one of the top, award-winning, most widely-read career newsletters of its time, earning 100,000+ email subscribers and having awesome readers from all over the world (its nascency was pre-Instagram 😲)

✈️ 🚆 🚘 Traveled perpetually as a digital nomad, living in between South America, Central America, New England, and Europe (to date it's been over 15 years!)

📖 🎤 👏 Became an internationally published author with Penguin Random House with my first book, THE MIDDLE FINGER PROJECT, negotiated deal to read and narrate my own audiobook in-studio, was invited onto The Today Show, CBS, and The BBC, and sold the rights to the book to the UK, Canada, Australia, New Zealand, Finland, Ukraine, Poland, Russia, and more

🎓 👩‍🏫 📚 Designed, marketed, and taught 25+ educational courses for indie makers, brands & aspiring entrepreneurs around the world, with an excellent track record and 99% satisfaction rate

🧻🚽 👀 Also once handed out 100 rolls of toilet paper during a keynote speech just to make a point. 🤣 I stand by the decision.

🇬🇧 ⚔️ 👯 Led multiple in-person writing retreats in Europe, Central, and South America focused on helping founders find their brand voice & stand out from their competitors (one time even on a cruise ship, LOL)

📣 👗 🗣️ Keynoted several events in Europe and the United States for indie founders & entrepreneurs (one time even falling off the stage at the end, YUP, don’t wear heels when nervous)

🎙️ 📡 📻 Have appeared on hundreds of podcasts & radio shows around the world (and definitely have messed up my fair share, ha!)

✏️ 👩‍🏫 🎓 Launched SELFISH SCHOOL to help students start a smart, profitable online business from anywhere in the world, so they can work 50% less and travel 500% more. Have taught over 1000+ students to date!

 🏡 🦌 🪴 Spontaneously bought an 1900s farmhouse and guest cottage on 5 acres of land in the middle of the woods in my (very rural hometown in America) on a whim. Started writing about my daily observations about how this side of the world lived—scrapple! check writing! outdoor wood stoves! everyone loves mowing the lawn!

🤓 🕵🏻‍♀️ 🔎 Started working on my next book (shhhhh!) and am excited to be setting up my own book publishing studio, whereby I'm experimenting with the self-publishing industry and how writers can write their own books and turn it into an awesome full-time income using their own platforms.

✏️ 👩‍🏫 🎓 The impetus of everything I do? Turn your voice into a revenue-producing asset. Whether you're a creator, a writer, a marketer, or a company, you can do anything you want in this world if you have a bold, interesting, memorable voice. To that end, I'm the proud founder of DEAD VOICE CLUB, an online education company where participants can go through my proprietary "rehab" methodology to stop speaking like corporate, academic, robotic syringes that just wiped their mouth with a Wikipedia entry, and instead, learn how to speak with conviction, guts, and fascination—the kind that stops people mid-scroll, gets quoted in meetings you’re not even in, and quietly changes how much you’re paid. DEAD VOICE CLUB isn’t about “finding your voice.” It’s about reclaiming its earning power. We strip out politeness, jargon, and permission-seeking, then rebuild a voice that can command attention, create authority, and turn ideas into leverage. Because in a world drowning in competent noise, the most valuable skill isn’t sounding smart—it’s being impossible to ignore.  

i'm ash ambirge, founder of dead voice club

Not only were these adults less capable than I'd imagined, they also seemed to desperately lack originality. 

Everything was done the way they had always done it, especially in the office. No one took any risks. No one thought outside the box. It was all very formal and bureaucratic—even when, by then, I was working for a magazine in the advertising department: a place that should have been buzzing with creativity. Instead, the only thing that was buzzing was the sound of an old fluorescent office light. 

It wasn't until I realized that nobody actually knew what they were doing—and I could re-write the rules—that I first started running unauthorized marketing campaigns. They were creative. They were funny. They were different. They got attention. And, they got clients. 

So. Many. Clients.

The more I experimented, the more I realized that my "crazy" ideas were actually refreshing. So, I kept going. Kept winning. Kept experimenting. And eventually?

Started writing about it.

That first blog? 

Changed everything.

Here's what happened next: all thanks to the power of finding your voice and being yourself and using it to gain leverage and create your dream career.



WHAT HAPPENED NEXT