Your Work Is Not Expensive—Your Work is Misunderstood

2/14/2025

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  1. Julie Ann says:

    Gah, this is so fantastic!! I am so familiar with that sticker shock as a homeowner with huge (unrealistic?) dreams! “I’ll just buy this bungalow and then ADD A SECOND FLOOR. How much could it really be?” You could write about anything and I would read it like a novel. This one is entertaining and SO useful. Thank you! – Copywriter Julie

    • Ash Ambirge says:

      LOL!! Me too!!!!! “Sure, let’s tile the whole powder room!” Then sees thousands of dollars in cart and is like…wait. 🤣 WHO KNEW??? That and wallpaper!

  2. Elle Wolfe says:

    Aaack, I get ghosted after proposals are sent all the time! 😕 Hard to put the value into words. Like obsessive amount of time spent procuring resources and vendor relationships to easily access the perfect item for the project.

    • Ash Ambirge says:

      Omg, interior design is 100% one of those industries where people have NO IDEA how much it actually costs – especially because of the cost of all of the items! I don’t think they realize.

      You know, I remember when I worked with a designer on another property years ago, her first question was: what’s your budget? And I had a really hard time with that, because I was kind of just like, I dunno?????? Let’s make it look good for a reasonable amount????? I wish there was a better way for designers to assess what’s realistic, while giving clients some idea of what to expect.

      • Elle Wolfe says:

        Right, because design fees are different than the cost of goods, which is different from project management which involves wrangling all the trades people and answering questions that come up on the job site when the design plan is being implemented.

        • Ash Ambirge says:

          TOTALLY! It’s actually quite involved!!

          • Elle Wolfe says:

            Yes before and after pictures never do a project justice with the sheer amount of decisions that had to be made to get that After photo. And all of those nitty gritty details are boring to read so flashy pics are the default.

  3. Ashley Palmer says:

    I remember you teaching this inside six figure freelancer and it was a game changer for me! Thanks for the refresher!

  4. Amy K Williams says:

    Holy cow, I needed to read this! Not only does it explain why so many people back out after the proposal, but I was also dreaming of a concrete aisle in the barn after all this rain. Not anymore. 🤣

  5. Carrie Petri says:

    Incredibly helpful! FYI, if you ever turned this post topic into a workshop, I would sign up in half a heartbeat! 😀🙏

  6. Kristen Girard says:

    With anything to do with construction – guess high and then triple it! Seriously. Watched enough family members building houses and remodeling to know it’s always way beyond what you think it could possibly cost, especially when it’s done well. 😉

    Love how you frame this. Didn’t think of what I do like a concrete pad, but that context helps so much. I’ve seen how quick rush jobs lead to eons of building problems, and how ugly things turn out when someone doesn’t truly understand their medium, aka concrete. Going to be reading this post a lot as I rethink how to present what I do as a Higher Self artist and astrologer! Thank you!

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