hi, i'm ash!
Travel writer & host, cultural explorer, and architecture & interiors freak.
Every week, we're exploring global culture through the lens of the home. From floorplans to fixtures, we examine how houses are built, designed, and decorated around the world (with a side of sass, of course!)
The only podcast where we pass on the pyramids and poke around in the plumbing. Iβm Ash, and I'm, exploring the strange, smart, and wonderful ways houses are built, designed, and decorated around the world.
A new series of OTHER PEOPLE'S HOUSES books designed to help you try on a new life in different places around the worldβby getting to "go behind closed doors" inside local homes to discover what it's really like to live there.
Genius!
Good to know about Stannp and Mail Shark!
As someone who works in the wedding industry (florist), I can tell you 95% of these jobs would be booked through wedding planners. So you’d want to focus marketing to the industry and press in places industry people are looking. (Green Wedding Shoes, Over the Moon, Brides, Style Me Pretty) Plus Instagram and Pinterest.
Content producers are the latest vendors in the wedding market. Separate from the photographer, they are hired to do all the behind the scenes and candid captures for socials. Not sure how they handle the captions, et al, but that could be profitable too.
fwiw working even 2 events a month can be A LOT if it’s a bigger one/lots of details. Never mind the 3 day events. I focus on the smaller, intimate events for that reason, usually with just a drop off delivery. Having to be there in person all day can be exhausting. There’s a reason there’s so much turnover in this biz.
THIS IS SUCH GOOD ADVICE. I did see lots of discussion on wedding content producers – that was fascinating! (And I could definitely see that being a thing.) The advice to target the press in industry-specific pubs is also π₯π₯π₯π₯π₯π₯π₯π₯π₯. Appreciate you so much for this industry insider note, Tracey!!! (And if you have a sec to link up to your biz, pls do – you never know who is in your town!)
Marketing to every single bride can be tough. Word of mouth is what you need as a service provider. It makes things 1000% easier for creative jobs where people are spending thousands on an unknown product.
ella & louie flowers in Santa Barbara, CA π
You just wrote my business plan. Celebrant to wedding writer – what could be better??? Thank you! xo
Ha, YES! And…in Colorado!!!! (Right?! Still going?!)
Yep! Starting the journey on Sunday. I can’t wait!!! <3
Thatβs genius! Iβm not personally going to become a live wedding writer, but just wanted to say thatβs really clever.
Iβm also great at naming things Iβm never going to execute. π
Great idea! Just not for me because I don’t like to work weekends LOL!!!
That would be the biggest hurdle for me, too!
LOVE how you break this down. I love what I do and have ZERO desire to go to a million weddings, yet you made this sound…fun?! amazing!!
I’m a homeschool mom who quit copy writing & editing when my 3rd daughter was born but now that she’s 3…I’ve been looking for something. Weekends would actually be perfect for me & this honestly sounds SO FUN. My copywriter brain immediately thinks of initial consultations that help clients develop a “word bank” of sorts to describe the feelings & atmosphere they hope to evoke on their day to be sure & include those throughout the “novel”.